Passion has always played a very important role in our lives. It has been our source of energy and the way to find inspiration, so being part of the launch campaign for the first all-electric MINI is almost a gift. A few weeks ago we travelled to Rotterdam to find out,
under the slogan Charged with Passion,
how the first MINI all-electric car will look like from 2020 onwards. Rotterdam was the venue for the presentation, a city that shares some of the best attributes of the new MINI: design, future and sustainability. This year MINI celebrates its 60th anniversary with more passion than ever with all the things to come. And you, what is it that charges you with passion?